cho_effect

cho_effect

A harmonious mix of Japanese textile finesse, Turkish craftsmanship mastery, and Emirati opulence.

Our sets are made of Cupro, a material derived from cotton linter.

This fiber undergoes a metamorphosis to get meticulously purified and transformed from pre-consumer waste into lustrous, regenerated cellulose fiber – to envelope you in a cocoon of elevated luxury.

A Vision Rooted in Compassion
Traditional silk production implies the loss of thousands of silkworm lives. To put this into perspective, for every kg of silk made, approximately 6,600 silkworms are killed. It can be estimated that billions, if not trillions, of them are killed every year for this purpose.

Our natural bedding sets, each weighing approximately a total of 6 kilograms, embody a significant change in this narrative.

By choosing the path of ethical production, approximately 39,600 silkworms are saved in the production of each set, letting them complete their natural journey to becoming beautiful butterflies.

This number isn’t just a statistic; it’s a testament to our dedication to life, transformation, and ethical responsibility.

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